I actually ran across this course when switching which email account I wanted his updates to come to. So it was happenstance that I found out about this. It seemed like a good idea, so I signed up.
One of the larger points made in John’s tutorial is to be consistent. If nothing else, be sure to stick to your commitment, and publish when you said you were going to. I’ve tried writing blogs in the past–some on my own, and some as a family–and all of them have just punked out. It wasn’t consistent and they just fizzled.
There was a routine I heard by Bill Cosby, when he was talking about karate and how to break a piece of wood. The idea is, don’t focus on the wood itself, but focus on a point a couple feet past the wood. I heard later that the reason for this is, your fist actually slows down if your target is the wood, but if your target is some point further behind, then you keep your momentum.
The breaking of the wood then becomes a side effect of just getting your fist to that imaginary point.
Anyway, the principle applies here too. I used to write a blog for the sake of writing a blog, because I had ideas in my head that just had to get scooped out and plopped online somewhere.
That desire is still there, but now the focus is different.
Getting your name out there is crucial if you plan to increase your net worth. It comes down to how you market yourself. How do you get people to know that you’re a developer, a tester, a scrum master, or any number of other disciplines? By networking, sure, but also by publishing content.
At this point in my career, I want to publish stuff that will help other testers, or maybe even other companies. Turns out writing a blog is a big side effect of that. What John’s done with his course is present a different focus–a better focus–where a consistent blog is a natural side effect of the goal of getting one’s name out there for the purpose of boosting their career.
So, if you’re interested in learning how to set up a blog and start publishing in order to get your career to the next level, why not give John’s course a try. If you’re on the fence about it, just jump in. It’s not a huge commitment and will give you a chance to get your name out there.